Turntable Labs has launched a brand new social music platform that provides a digital house the place customers can share and uncover songs collectively in real-time.
Hangout launches with a catalog of over 100 million tracks, secured by partnerships with Sony Music Leisure, Common Music Group, Warner Music Group, and Merlin, which represents impartial labels and different rightsholders worldwide.
The platform permits customers to create customized digital areas known as ‘Hangouts’ the place they’ll invite buddies and take turns taking part in DJ. Turntable Labs says the idea attracts inspiration from conventional social music experiences like gathering round a jukebox or listening to albums with buddies, however transforms these interactions right into a digital expertise accessible to customers worldwide.
Hangout’s options embrace customizable avatars, digital dance flooring, and chat performance. The corporate says Hangout is poised to be “a refreshing social media different.”
“With our broad world partnerships throughout the music firms in place, Hangout begins its journey to redefine the intersection of music and social media,” mentioned Joseph Perla, Founder and CEO of Hangout.
“Our imaginative and prescient has all the time been to create a platform that celebrates the enjoyment of music but in addition helps assist the music business. As we speak marks a monumental step towards that aim.”
Perla’s social community ventures began in faculty in 2005 with Zandigo for school college students, and in 2007 with Labmeeting for scientists. He then based Turntable in 2011, introducing the idea of social music listening. Perla frolicked at Fb (now Meta), the place he led product and engineering for Fb’s Information Feed on iOS.
Past Hangout, he co-founded Terminal.com, which secured over $4 million in funding and was acquired by Udacity in 2017. Perla additionally performed a task in Lyft‘s passenger and driver development throughout its main growth section.
In March 2023, Turntable secured over $7 million in a seed spherical. On the time, the corporate mentioned it deliberate to make use of the funds to energy a brand new social music platform that had been slated for a full public launch final yr. Turntable additionally disclosed on the time that it was working with music business companions to be “absolutely authorized and licensed” for the upcoming launch.
Hangout’s launch has garnered assist from main music business gamers.
Mark Piibe, Government Vice President, International Enterprise Growth & Digital Technique, Sony Music, mentioned: “We’re happy to assist the continued development of alternatives for followers to expertise and hearken to Sony Music artists in shared social areas that pretty worth their work. We stay up for working with Hangout to allow its customers to construct communities round their favourite stars and uncover and curate music collectively.”
“With our broad world partnerships throughout the music firms in place, Hangout begins its journey to redefine the intersection of music and social media.”
Joseph Perla, Hangout
Kristen Bender, SVP, Digital Innovation Technique & Enterprise Growth at Common Music Group, added: “UMG has all the time strived to assist the event of progressive new licensing fashions that drive music consumption and improve fan engagement, so we’re delighted to announce our strategic alliance with Hangout.
“Social listening continues to turn into a key part of the fan expertise, driving loyalty and dialog amongst engaged artist communities and Hangout will assist energy these fan experiences in a novel and compelling means.”
Rachel Scarpati, VP, Enterprise Technique & Enterprise Growth, WMG, mentioned the partnership “underscores WMG’s dedication to pioneering new avenues for music discovery, fostering neighborhood, and offering followers with dynamic methods to have interaction and share their love for music.”
In the meantime, Ryan McWhinnie, VP of Enterprise & Authorized Affairs at Merlin, famous the importance for impartial artists, saying, “Group is on the middle of impartial music.”
“This partnership with Hangout brings new alternatives for our world membership and their artists to attach with followers and broaden their communities. It represents our dedication to creating progressive income streams and delivering unmatched alternatives for our membership,” he mentioned.
Customers can entry Hangout beginning Wednesday (November 13) by net browsers or by downloading the app from iOS and Android app shops.
The launch comes 9 months after Hangout partnered with Beatdapp, a blockchain-based music streaming fraud detection firm, to fight streaming fraud. By the partnership, Hangout will use Beatdapp’s instruments and experience in blockchain expertise to detect and stop fraudulent exercise on the platform.
Music Enterprise Worldwide
