Mark your calendars, trend lovers! On October twenty ninth, Common Normal companions with multidisciplinary artist, activist, and all-around trend visionary Jordan Underwood (they/he) to debut a limited-edition assortment, Jordan x US. This partnership is greater than only a new capsule drop; it’s a celebration of androgynous type and self-expression for each physique, sizes 00-40. And in at the moment’s local weather, the place so many manufacturers are quietly scaling again their inclusivity efforts, this collaboration is a daring, refreshing assertion.
For years, Common Normal has been main the cost in size-inclusive trend, and this assortment takes their mission to the following degree. By teaming up with Jordan Underwood—a fats liberation advocate and content material creator identified for his or her distinctive mix of artwork and activism—Common Normal is doubling down on what they do finest: creating high-quality, completely tailor-made, and accessible trend that refuses to compromise on match or type. And, on this case, they’re providing one thing the plus measurement trend market has desperately wanted: extra decisions for everybody, all over the place.
Jordan x US: Not Simply Androgyny, However True Adaptability
The Jordan x US assortment breaks the mould by providing 5 androgynous wardrobe staples that ship Common Normal’s signature mixture of consolation, high quality, and flexibility. Suppose effortlessly cool necessities like a sweatsuit, flannel, denim, and a crop high—all designed to suit each physique, from measurement 00 to 40. The true kicker? These items are adaptable in a manner that encourages you to play together with your proportions, experiment with completely different kinds, and customise your type.
Underwood’s imaginative and prescient is woven into each sew, pushing Common Normal to broaden its already groundbreaking method to sizing. Each bit permits you to measurement up or down, permitting freedom to regulate primarily based in your type temper. Whether or not you’re feeling a bit outsized and cozy someday, or glossy and fitted the following, this assortment is able to flex with you.
“We’re all about difficult the trade’s outdated requirements, however Jordan’s fearless risk-taking in styling actually opened our eyes to breaking a few of our personal guidelines,” says Common Normal’s Chief Design Officer, Ramon Martin. “When a buyer’s decisions are confined to cultural norms, their potential for expression is restricted. This assortment with Jordan provides extra selection than ever earlier than—and we’re excited to assist folks get away of that mould.”
In different phrases, it’s not simply trend. It’s an expertise—a canvas for self-expression that celebrates the great thing about all our bodies.
Why This Collaboration Issues Proper Now
In the event you’ve been following trend traits (and let’s be actual, you ought to be), you might need seen a troubling sample: whereas manufacturers like to wave the inclusivity flag, many are quietly slicing again on measurement choices and various illustration. Common Normal isn’t about that life. They’re right here for the lengthy haul, dedicated to creating trend for all our bodies, not just a few.
By collaborating with Jordan Underwood, a trans, plus measurement artist who’s spent their life altering ill-fitting garments and combating for a spot in trend, Common Normal is sending a strong message: everybody deserves a seat on the trend desk.
“For thus lengthy, the style trade ignored the bulk of people that fall exterior its stereotypical binaries and wonder requirements,” says Underwood. “I grew up squeezing into garments that weren’t made for me, all within the pursuit of genuine self-expression. I’m past excited to associate with Common Normal to create a capsule that lastly empowers all folks to buy and categorical their individuality.”
And the timing? Impeccable. Because the trade struggles to take care of the momentum of inclusivity, Jordan x US seems like a battle cry—a reminder that trend is for everybody, and it’s about time manufacturers cease pretending in any other case.
The Jordan x US capsule will probably be obtainable at Common Normal’s SoHo showroom, by way of their US on Tour in-person purchasing experiences, and on-line at UniversalStandard.com.
So, how will you get your arms on this groundbreaking assortment? Beginning October twenty ninth, you’ve got three choices! Costs vary from $59 to $148, making this assortment not solely size-inclusive but additionally financially accessible.
Whether or not you’re looking for a standout flannel to boost your fall wardrobe, or a perfectly-tailored pair of denims that you simply’ll truly need to put on, the Jordan x US assortment has one thing for each physique, each type, and each vibe.
With Common Normal and Jordan Underwood, the way forward for trend is brighter, bolder, and far more inclusive. Time to buy, experiment, and—most significantly—categorical your self.
