After all, this stage of superstardom doesn’t occur in a single day. Aligne is definitely 4 years previous, however over the previous 18 months it has undergone a serious restructuring, shifting from its authentic wholesale enterprise mannequin (at stockists like Anthropologie and Liberty) to a direct-to-consumer model. “Whenever you prioritize wholesale, you lose priceless buyer insights and the possibility for significant interactions with the tip client,” CEO Ginny Seymour, who joined the 15-woman workforce in 2022 as managing director, tells Refinery29. “I wished to vary that by fostering direct relationships between our model and the individuals we serve.”
