Warner Music Brazil has made a collection of modifications, which it says have been designed to “turbocharge” its presence throughout a spread of the nation’s home genres.
As a part of the restructure, Leila Oliveira, President of Warner Music Brazil, has made two strategic hires to strengthen her management group, with Tatiana Cantinho becoming a member of as Basic Supervisor and Mariana Frensel named as Director of Advertising.
They each begin their roles instantly and shall be based mostly within the firm’s Rio de Janeiro headquarters.
In keeping with the IFPI, Brazil is the world’s ninth-largest recorded music market. It’s valued at USD $573.6 million and grew at 13.39% final yr.
Tatiana Cantinho has greater than 20 years of business expertise. The exec beforehand labored in regional roles at Sony Music, earlier than transferring to then-prominent indie label Som Livre (acquired by Sony in 2022), after which organising her personal music firm Stamina Musical in 2022.
Mariana Frensel takes up her position after working at on-line relationship large Match Group for the final eight years, most not too long ago serving as Director of Income and Progress, New Verticals.
Frensel was additionally beforehand an Worldwide Label Supervisor for Warner Music Brazil between 2011 and 2015.
Warner Music Brazil can also be reorganizing its A&R and Advertising departments to concentrate on the sertanejo, forró, samba, funk, and concrete music genres.
Marcos Kilzer, at present the A&R director, will proceed to steer the group and work carefully with Cantinho.
In the meantime, Thiago Abreu will head a brand new Inventive Providers group, which is able to report on to Leila Oliveira. The group will assist the advertising and A&R groups whereas additionally working carefully on particular model partnerships and reside music initiatives.
The strikes are the newest modifications made by Oliveira since she turned the primary feminine label head in Brazil again in 2022.
Earlier this yr, she labored with colleagues at Warner Chappell Music and ADA Brazil to launch the Warner Music Area, a brand new firm HQ within the Barra da Tijuca space of Rio de Janeiro.
Final month, ADA Brazil and Warner Music Brazil introduced an funding within the Sua Música group, which owns the biggest Brazilian music platform and the Sua Música digital distributor.
Warner Music Brazil is dwelling to artists together with IZA, Pedro Sampaio, Ferrugem, MC Hariel, MC Ryan SP, Kayblack, MC IG, MC Don Juan, Azzy, Marvvila, Thiago Freitas, US Agroboy, João Bosco & Vinícius, and Clayton & Romario.
“Warner Music Brazil is reinventing the position of the file firm in our quickly altering business.”
Tatiana Cantinho
Tatiana Cantinho mentioned: “Warner Music Brazil is reinventing the position of the file firm in our quickly altering business.
“We must be extra nimble than ever in terms of connecting artists with followers and constructing a wave of assist for our expertise that may be changed into a sustainable profession. Music can journey additional and quicker than ever earlier than and we need to assist artists from completely different backgrounds take their place centre stage.”
“I need to convey my expertise to bear as our new genre-focused groups get to work supporting Brazil’s most vibrant expertise.”
Mariana Frensel
Mariana Frensel added: “I’m tremendous happy to be returning to Warner Music at this key second in its improvement. Leila has a imaginative and prescient for the way a contemporary music firm ought to evolve and the significance of artist narratives is on the coronary heart of it.
“I need to convey my expertise to bear as our new genre-focused groups get to work supporting Brazil’s most vibrant expertise.”
“It is a key second for Warner Music Brazil.”
Leila Oliveira
Leila Oliveira added: “It is a key second for Warner Music Brazil. The arrival of Tatiana and Mariana strengthens my management group and collectively we’ll rewrite the foundations about how the business operates right here.
“Our new genre-specific groups imply that we’ll have the ability to superserve artists higher than ever and assist all varieties of Brazilian expertise join with followers right here and world wide.”
“Leila’s recreation altering plan will see us laser targeted on key genres throughout this large music market and I’m excited for the following chapter in Warner Music Brazil’s improvement.”
Alejandro Duque, President, Warner Music Latin America, mentioned: “As we elevate our regional method to be nearer to our world management, increasing our presence in Brazil, the world’s ninth largest music market, is essential to the corporate’s progress.
“We’ve at all times had a robust presence within the nation, however we all know we have to do extra to assist its various musical genres. Leila’s recreation altering plan will see us laser targeted on key genres throughout this large music market and I’m excited for the following chapter in Warner Music Brazil’s improvement.”Music Enterprise Worldwide
