At this time, August fifteenth, is the launch date for a spectacular new trend and sweetness assortment celebrating Barbie’s sixty fifth anniversary. This isn’t simply any launch; it’s a historic collaboration that brings collectively 5 dynamic, female-led Canadian manufacturers to pay tribute to Barbie’s iconic type and affect over the a long time. Let’s dive into what makes this assortment so particular and why it’s greater than only a nod to trend historical past—it’s a celebration of ladies empowerment and inventive synergy.
In an unprecedented transfer, Mattel has partnered with 5 trailblazing female-founded manufacturers: Hilary MacMillan, ai, Paris Jewellers Canada, Cheekbone Magnificence, and Sol Kyst. This collaboration represents an business first, melding these manufacturers’ distinctive views to create a set that spans Barbie’s six-decade legacy. From stylish jewellery and make-up to trendy ready-to-wear items, this assortment is a testomony to the ability of ladies supporting girls.
“We’re celebrating Barbie’s unimaginable 65-year journey and her function as a trend icon and image of empowerment,” says Jennifer Gileno, head of licensing and retail improvement at Mattel Canada. “This assortment is a reminder of what we will obtain once we unite our strengths and break new floor within the trend and sweetness industries.”
The gathering options eight cohesive appears to be like that draw inspiration from a few of Barbie’s most memorable dolls, every representing a unique decade. Image the traditional 1959 Barbie in her timeless apparel, the playful Sixties Twist ‘N Flip, the daring Seventies Celebrity, and the fashionable Eighties Black Barbie and Completely Crystal Barbie. The Nineteen Nineties Completely Hair Barbie can also be represented, bringing collectively ready-to-wear outfits, equipment, jewellery, and sweetness merchandise that completely seize the essence of every period.
Colours and designs pay homage to Barbie’s iconic type—from the unique black-and-white chevron of 1959 to the colourful pinks and oranges of the Eighties and the textured greens and cherry reds of the Nineteen Nineties. This assortment isn’t only a stroll down reminiscence lane; it’s a celebration of how far trend has come.
Empowering By means of Collaboration
This collaboration is a robust instance of how competitors can rework into collaboration. In a traditionally aggressive business, these 5 female-led manufacturers have come collectively to champion inclusivity, range, and ladies’s empowerment. Every model brings its distinctive imaginative and prescient to the gathering, making a tapestry of designs which are each revolutionary and reflective of their particular person values.
Hilary MacMillan, recognized for her daring and inclusive trend, expresses her satisfaction in being a part of this initiative: “When girls help girls, all of us succeed. Collaborating with these unimaginable manufacturers and Barbie has been such a rewarding expertise.”
Hannah Kim of ai echoes this sentiment, noting, “This collaboration is a full-circle second for us. Barbie has all the time been a supply of childhood nostalgia, and now we get to contribute to her legacy.”
Paris Jewellers Canada, a family-owned enterprise with a predominantly feminine workforce, is thrilled to be concerned. Chau Liu, co-owner, shares, “We’re honored to affix forces with different superb women-led manufacturers to seize Barbie’s magic by way of our jewellery designs.”
Cheekbone Magnificence’s Jenn Harper provides, “Our collaboration with Barbie showcases our dedication to significant illustration in magnificence. Each face has a narrative, and this assortment celebrates that.”
Lastly, Meghan Victoria of Sol Kyst highlights the particular nature of this partnership: “It’s iconic to see Canadian girls entrepreneurs coming collectively to honor Barbie’s sixty fifth anniversary and to shine a lightweight on our collective achievements.”
How You Can Store the Barbie Assortment
At this time, at 11 A.M. E.S.T., this groundbreaking assortment launches concurrently throughout all collaborating manufacturers’ web sites. With an built-in internet expertise, consumers can simply navigate and buy from every model, making it simpler than ever to have a good time Barbie’s legacy and the unimaginable work of those female-led manufacturers.
In celebrating Barbie’s 65 years, this assortment not solely honors the previous but additionally paves the way in which for a extra inclusive and empowered future. It’s a real celebration of trend, magnificence, and the unstoppable spirit of ladies entrepreneurs.
Much more thrilling?! Your complete clothes line is offered up by way of a measurement 4X by way of Hilary MacMillan!
